Customer Relationship Management is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM.
Customer Relationship Management
Customer Relationship Management is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM. CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.
The ultimate aim of any Customer Relationship Management System is to identify, acquire, and retain customers - the ultimate goal of any Business.
By providing the means to manage and coordinate customer interactions, CRM technology helps companies maximize the value of every customer interaction and ensure that every such interaction is quality time spent for both. The success of any CRM depends on how best it can integrate multiple corporate communications channels - the Web, call centers, field salespeople, dealers and partner networks. Many organizations even have multiple lines of business that interact with the same customers. The challenge is to make it easy for customers to do business with the organization, any time, through any channel of communication, in any language or currency and to make customers feel that they are dealing with a single, unified organization that recognizes them at every stage in every interaction. By streamlining processes and providing sales, marketing, and service personnel with better, more complete customer information, CRM allows organizations to build more profitable customer relationships and decrease operating costs.
• Sales organizations can shorten the sales cycle and increase key sales-performance metrics such as revenue per sales representative, average order size, and revenue per customer. • Marketing organizations can increase campaign response rates and marketing-driven revenue while simultaneously decreasing lead-generation and customer-acquisition costs. • Customer service organizations can increase service-agent productivity and customer retention while decreasing service costs, response times, and request-resolution times • Across every sector and industry, effective CRM is a strategic imperative for corporate growth and survival.
With its vast pool of well experienced, cross functional consultants and technology experts, Oz Soft is able to implement RoI oriented Customer Relationship Management solutions that would enable businesses to take actionable insight into their precious customer data through consolidation, upfront transmission and rationalization through business intelligence.
Your Business is Dynamic.. Shouldn't your ERP and CRM system be too?